Are you passionate about hockey? Do you have a website or blog related to hockey? By joining Pure Hockey’s affiliate program, you can use your passion for hockey to earn up to 8% on every qualified purchase you drive to

Why Partner with Pure Hockey:

What began as a small shop in Worcester, MA is now the largest hockey retailer in the USA and no matter how large our company becomes, our number one focus and passion is simply the sport of hockey. By joining the Pure Hockey Affiliate program, you have the opportunity to partner with the most trusted retailer in hockey and share enthusiasm for our products – at the rink, on the road, or wherever you are. We carry all major brands of hockey, training, and apparel products, including: Adidas, Bauer, CCM, Fanatics, STX, True, Warrior, and many more.

Program highlights include:

  • 8% on all sales
  • 45-day cookies (returning visitors will be credited towards your commission)
  • Promotional graphics and banners for your website
  • 3rd party transparent tracking of sales and stats

How to become a Pure Hockey Affiliate:

Click the apply button below to fill out an application to become a Pure Hockey Affiliate partner.

Apply Now!

Your application will be reviewed within 7 business days. If you are accepted into the program, you’ll be notified via email.

We've partnered with, the leader in Affiliate technology, to offer you a robust set of Affiliate tools free of charge, and the best support in the business. AvantLink's technology will help you maintain accurate campaign information and work more efficiently.

Questions? Please contact Jen Watson at